For Sustainable Tourism Development
The global tourism industry is undergoing a significant shift towards sustainability, driven by companies with a clear vision for long-term development. These companies are focused on minimizing negative environmental impacts, supporting local communities, preserving traditions, embracing digital technologies, and creating healthy work environments for their employees. VisitGeorgia is proud to be part of this movement, joining a growing network of sustainable-oriented travel agencies worldwide. This expansion of the network marks a pivotal moment where tangible positive changes in the industry become more apparent.
VisitGeorgia has always been a pioneer in promoting sustainable tourism practices in Georgia, taking a leading role in this direction. We have implemented numerous projects aimed at empowering local families, making our tours nature-friendly, and digitalizing our internal operations, among other initiatives. Our actions have been guided by rational logic and a deep understanding of the importance of responsible practices that prioritize the well-being of local people affiliated with VisitGeorgia. In 2019, we began actively working to systematize and frame our sustainability vision, mission, and activities. We created our first Sustainable Tourism Policy and, with the active engagement of all staff members, embarked on many sustainable tourism-oriented actions.
Sustainability Practices
In 2023, VisitGeorgia experienced a significant turning point in its commitment to promoting sustainability practices. Recognizing the need for enrichment in our experiences and approaches, we turned to Travelife as our guide in this journey. Our goal was to align with international standards regarding sustainability, and Travelife, as the leading international sustainability certification body in the travel sector, became our partner in this endeavor. Acquiring Travelife Partner Status was a lengthy but rewarding process for VisitGeorgia. It provided us with essential skills and knowledge to make our sustainability-focused activities more effective and impactful. We were introduced to international best practices, regulations, and various policies, which broadened our perspective on sustainability.
Today VisitGeorgia adheres to international standards and has a common sustainable language for communicating with our international partners.
VisitGeorgia awarded Travelife status
The year 2024 began with great success for VisitGeorgia, as we became the first travel agency in the Caucasus to obtain Travelife Partner Status. Our goal is to maintain active cooperation with Travelife and gradually expand our coverage of sustainable tourism dimensions. We also hope that our success will inspire other Georgian travel agencies to adopt a sustainability-oriented approach and engage in collaboration with Travelife. We highly recommend the Georgian travel industry seize this opportunity, as it ultimately guarantees a more inclusive environment in Georgia in terms of supporting sustainable tourism practices. While one company can serve as a role model for others, real change requires the involvement of multiple actors in the sustainability process.
As for our future plans, VisitGeorgia aims to deepen collaboration with Travelife, forge meaningful partnerships with other progressive travel agencies, disseminate information about sustainable tourism to our local partners, redesign tour programs, foster the digitalization process, and so on. We remain dedicated to upholding our sustainability-focused strategy and try to make a positive impact in the travel industry.
Sustainability First
Discover our dedication to sustainable tourism development.